“Social Dancing or Theatrical Representation of Social Dance? Conflation as a Marketing Strategy in the American Ballroom Dance Industry.”

McMains, Juliet. “Social Dancing or Theatrical Representation of Social Dance? Conflation as a Marketing Strategy in the American Ballroom Dance Industry.” Paper Presented at the Society of Dance History Scholars Conference, Duke University, 19 June 2004; Paper Presented at the Popular Culture Association National Conference, San Antonio, TX, 10 April 2004.